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June 08, 2022

How Brand Clarity (The “why”) adds to Our Understanding

Knowing “the why” often relates to two clarity questions: Why are we here and what are our values? When we ans...

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June 08, 2022

How To Build Customer Loyalty

June 08, 2022

The Power of Brand Clarity is Purpose

June 08, 2022

“The Why” is A Brand’s Greatest Weapon

May 10, 2022

The Tension Between Global and Local Marketing

May 10, 2022

Stop Looking in the Rear-View Mirror or You May Crash

January 13, 2022

Clarity Is the Greatest Weapon Your Brand Has

December 01, 2021

Hey Global – Listen Up. Local Needs You to Hear Them

November 17, 2021

Lockdown Chic is Over: What's Next?

November 10, 2021

The Supply Chain Crunch Puts the Focus on Customer Loyalty

October 27, 2021

Is Your Rapid Sales Growth Hurting Your Brand?

October 22, 2021

Think You Know Millennials? Think Again.

October 08, 2021

The Pandemic Has Made Brands Sick Too

September 29, 2021

Want to Discover Your Purpose? Write a Manifesto.

September 15, 2021

Do You Even Go Here? Why Brands Have to Look Deeper Than Memes and Slang

September 10, 2021

Why You Must Manage Your “Personal” Brand

August 27, 2021

How Can Brands Prove They’re Inclusive? Snap Asked Gen Z

August 11, 2021

Measuring Up: Why Brands Have Failed to Deliver on Their DEI Promises

August 06, 2021

Does Your Brand’s Purpose Have to Be about “Justice”?

August 04, 2021

Why Your Brand Is Suffering (and What to Do about It)

July 28, 2021

Can Brands Earn Consumers’ Trust?

July 23, 2021

Are Brands Being Prematurely Optimistic?

July 02, 2021

Is Brand Purpose Bullsh*t? (Yum! Brands Thinks So)

June 25, 2021

Are CMOs a Threatened Species?

June 24, 2021

Is Social Media Going Narrow?

June 23, 2021

Are Apple’s New Tracking Policies the First Step in the Right Direction?

June 03, 2021

Where Are We Going Now? Trends for the 2020s

June 02, 2021

Are We “Debranding”?

May 28, 2021

Culture: The Dark Matter of Capitalism

May 27, 2021

Understanding Brand Strategy as Communication

May 21, 2021

Stop Looking for Quick Fixes and Get to the Root of the Problem

April 21, 2021

Déjà vu All Over Again: Gen Z Remixes Gen X and Millennials

April 15, 2021

What Takes a Marketer from Good to Great?

April 09, 2021

Why Aren’t More CMOs in the Boardroom?

April 02, 2021

How to Survive the Marketing Midlife Crisis

March 31, 2021

What Kind of Strategist Are You?

March 25, 2021

Check Your Blind Spot: How Company Culture Can Stop Us from Seeing the Big Picture

March 22, 2021

Reels, likely won't cut it

March 17, 2021

Which Social Media Platforms Should We Be Using?

March 11, 2021

Hey Vickie's Secret...You Forgot to Build Trust

March 10, 2021

Why Brands Should Focus on Telling Stories in 2021

March 09, 2021

The Greatest Challenge We Face Is The Lack Of Trust

March 08, 2021

Want to Attract B2B Buyers? It’s Time to Get Emotional

March 05, 2021

Use the Same Data, Get the Same Answers? It’s Time to Ask New Questions

February 25, 2021

Finding the Good in Social Media

February 24, 2021

How Do You Build a Brand (Not Just a Business)?

February 23, 2021

Permission to Beat to Your own Drum: use qual to let your customers share your brand's superpower

February 22, 2021

The Age of Goliath

February 11, 2021

LEGO Staying True to It's Brand Essence

February 10, 2021

How Do You Enact Purpose in a Crisis?

February 08, 2021

What Do Women Want? Recent Attempts at Gender Equity Might Get It Wrong

February 04, 2021

The Organic Consumer Shift

January 29, 2021

Is 2021 the Year Ads Die?

January 26, 2021

Social Media: The Great Equalizer? Maybe Not

January 23, 2021

Intergenerational Cross-Talk: How Can Marketers Connect with Gen Z?

January 20, 2021

What Matters Most for Brands is People!

January 15, 2021

Calling all Marketers: Three Principles to be Effective in 2021

January 11, 2021

What can we learn from Coke?

December 31, 2020

Why Does Influencer Marketing Work?

December 28, 2020

The Power of Being Real

December 18, 2020

Get Your Brand Out of the Graveyard in 2021

December 16, 2020

The Influence of Influencers: Marketing to Gen Z

December 14, 2020

Radically Transforming Your Insights: A How-To Guide

December 10, 2020

Radically Transforming Insights: The Case of the Trojan Peas

December 05, 2020

Luck or Strategy? The Case of Lululemon

December 02, 2020

Stop “Humaning” and Get Back to Being Human

November 30, 2020

How Do You Market to Seniors?

November 29, 2020

What’s at the Core of Your Brand? Love

November 27, 2020

The Relationship Revolution: Where Branding Is Heading in 2021

November 18, 2020

Messaging is Important to be Relevant for the Holidays

November 17, 2020

Building The Right Emotional Bridge Is The Key To Brand Success

November 13, 2020

The Danger Of The Blands

November 12, 2020

Why Do Strategies Fail?

November 10, 2020

Planning For The Future Consumer Experience

November 05, 2020

Marketer Quite Contrary: The Importance of Contrarian Thinking in Marketing

November 04, 2020

Creating Sensory Experiences in a No-Touch World

November 02, 2020

Research Is The Blueprint For A Relationship…And Is Seen As A Cost... Or Worse A Gift To Marketers!

October 30, 2020

Rethinking Tradition for an Unconventional Year

October 27, 2020

Reinventing the Shopper Experience...Are You Ready?

October 26, 2020

The Value of Vision

October 23, 2020

Leading with a Purpose

October 15, 2020

Communicating in Metaphor (Not Riddles)

October 09, 2020

Who is tired of trying to pivot, pivot and pivot again...

October 08, 2020

The Customer Experience IS your Living Brand!

September 27, 2020

Decoding Your Brand: Language, Emotion, and the Message

September 23, 2020

Using a Tree to Understand Branding

September 18, 2020

Drive Them Wild: The Principles of a Brand That Customers Obsess Over

September 16, 2020

What’s Your Brand’s Personality?

September 11, 2020

Building a Long-Term Vision in a Short-Sighted World

September 09, 2020

From the Bottom Up: Developing Consumer-Based Brand Equity

September 04, 2020

The New Consumer Mindset

September 02, 2020

What’s Your Impact as a Marketer?

August 28, 2020

Crafting a Living Brand: Tips from the Trenches

August 26, 2020

Clearing the Bar: Holding Brands to Higher Standards

August 21, 2020

The strategic age of Magnetic Marketing?

August 19, 2020

Marketer, Know Thyself: Why Personal Values Matter in Every Aspect of Marketing

August 14, 2020

The Marketer’s Guide to the Next Normal

August 12, 2020

The Age of Authenticity

August 07, 2020

Changing of the Guard: From Building Longevity to Living Brands

August 04, 2020

Let Your Best Customers Lead You

July 31, 2020

Reinventing for Relevance

July 28, 2020

Build Innovation into Your DNA

July 24, 2020

Future Proofing Your Brand: Irrational Loyalty

July 21, 2020

What Is Your Game-Changer Problem?

July 17, 2020

Giving Your Brand an Edge: Innovation with a Higher Purpose

July 13, 2020

The Power of Unlearning for Your Marketing

July 10, 2020

Everyone is a genius. What’s Your Superpower?

July 10, 2020

How Do You Plan for 2030? And Should You?

July 03, 2020

Principles of Building Brands That Customers Want to Buy

June 26, 2020

The Importance of Just Because Research

June 22, 2020

Need a Pick-Me-Up? A Professional Passion Project Might Be the Answer

June 19, 2020

Anchors vs. Comfort Zones: How You Can Be True to Your Brand While Innovating

June 15, 2020

Inspire Monday. My Need to Reinvigorate

June 12, 2020

Built to Last: Forming the Foundations of a Timeless Brand

June 08, 2020

The Joyful Journey of Self-Discovery

June 04, 2020

Every Brand in Harmony: Aligning Your Brand Might Be the Answer

May 21, 2020

Why Do Brands Become Irresistible?

May 14, 2020

What Your Loyal Consumers Can Teach You about Your Brand!

May 12, 2020

Why Would Anyone Want to Go Back to “Normal”?

May 05, 2020

Keep the Lines of Communication Open for Positive Impacts Now

March 26, 2020

The Power of Words

March 16, 2020

Managing COVID-19 Through the Eyes of The Brand

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We work with companies around the world. Our offices are located in Caledon, Ontario, Canada, minutes from Pearson International Airport.

We post articles, white papers, and videos through social media a few times a week. We aim to inspire. Please follow us at:

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